What Social Media Platforms are Right for Your Business?

Every business owner wants their company to thrive. It’s the ultimate dream. But with so many different forms of marketing available, it can be daunting to know which options are investment-worthy, and which ones should be left on the wayside…. Read more

How to Determine The Perfect Direct Mail Coupon Offer:

Saving money will never go out of style. And these days, shoppers everywhere are trying to do more and buy more, with less money. For this reason, coupons are a valuable tool that can offer your business a winning marketing… Read more

Identify Your Ideal Target Audience With Ease

A high-quality direct mail marketing campaign takes time. Like any form of marketing, the process should never be rushed, and details – large or small – should never be an afterthought. Your company’s marketing efforts are also more successful when… Read more

Calculate Your Marketing Budget in a Few Simple Steps

You get out what you put in. It’s a famous saying that can be used in countless scenarios – especially in the business world. But one situation in particular that this saying couldn’t be more appropriate for is the amount… Read more

How to Respond to Negative Google Reviews

If you had it your way, every online review your business receives would be positive.  While everyone is certainly entitled to their opinion, negative reviews are bound to trickle in.  As a small business owner, you may get upset. You… Read more

How to Skyrocket Your Coupon Redemption Rate

For any deal-hungry consumer, the thrill of saving money can be powerful. It can also be addicting, too. Recent studies have confirmed that coupons, as a marketing contrivance, still heavily influence consumer purchase decisions. For those of you that are surprised… Read more

The Importance of a Strong Brand Identity

Young and creative start-up team discussing ideas in board room. Group of multi ethnic people during business meeting.

As a business owner, are you looking to stand out and attract a loyal following? Whether you’re just starting out, or you’ve been around for decades, developing a strong brand identity should never be an afterthought. The reality is this: your… Read more

Event Marketing: The Top 3 Strategies to Use

The venue is booked, the date is set – all of the details are finally coming together. As a business owner, event planning can be a major undertaking. At the same time, all of your hard work can pay off… Read more

Take Your Direct Mail To New Heights

As the digital wave begins to slowly calm, what it has left in its path is a great demand for integration. Traditional and digital media working together, simultaneously. Direct mail remains one of the highest engaging media choices for small… Read more

Sharing the Love on Valentine’s Day with Direct Mail

Cheerful young woman receiving a gift from her boyfriend

A highly anticipated event for significant others and retailers alike, Valentine’s Day is all about pampering and indulging. And with Canadians expected to spend a near-record amount on their loved ones this year, it’s more than clear that these days,… Read more