Kerr Street Mission Classic Golf Tournament

“Objects in mirror are closer than they appear.” Oakville is seen as a relatively rich city; however, over 18,000 residents are living in poverty. The Kerr Street Mission (KSM) is striving to “do more good” and “do good better” to… Read more

Who else wants a few tips on sizing the market?

Is there a Market for what you want to do? Or, Who is Going to Buy/Use/Need Your Product? Get Stats through Market Research If you’re going for gold, you will need to know a few things about your industry and… Read more

Solve a real problem or overcome an obstacle for your customers

Ideas for great products come from anywhere and everywhere. A great product  either overcomes an obstacle or solves a real problem in a new or traditional way. Rare are the product marketers like Steve Jobs who know innately what people need…. Read more

Top Content Marketing Trends You Should Follow

content marketing trends for business

The marketing world is always moving forward finding novel strategies based on new data, changing consumer trends, and improving technology. But which of these trends should you follow, or more importantly,  invest your precious marketing dollars in? Here are the… Read more

How to Write A Strong Call to Action

call to action marketing

A call to action (CTA) is an essential part of marketing —it asks your audience to act on the information given to them and tells them how. If well crafted, your CTA will translate into a sale, email sign-up, or… Read more

Mother’s Day Marketing for Small Businesses

Mother's Day Marketing for Small Businesses

Mother’s Day is one of the busiest times for businesses. Mom’s special day is the third biggest ‘holiday’ of the year, generating $21.5 billion in 2018, and has seen large increases in consumer spending year-over-year. Small businesses shouldn’t shy away… Read more

Direct Mail Marketing Still Effective for Millennials

Millennial direct mail marketing for group of young friends.

Many believe that the millennial generation is mostly influenced and persuaded by digital marketing. However, new evidence proves this is simply a misconception.  In fact, case studies have found that millennials are better reached through direct mail than by email… Read more

Direct Mail: Marketing Ethnocultural Diversity

Marketing Ethnocultural Diversity

Marketers are missing out on two huge segments of the Canadian population—landed immigrants and visible minorities. According to Statistic Canada’s 2016 census, 22 percent of Canadians are now visible minorities, and 21 percent report that they once were a landed… Read more

Men Love Couponing: Five Myths About Male Shoppers

Men love couponing myths about male shoppers.

Many marketers will be surprised to learn that it’s not just women cutting out their coupons. When men buy groceries, apparel, or shop at other retailers, they’re making other unusual decisions that you could be taking advantage of. To attract… Read more

Valentine’s Day Marketing For Small Businesses

Valentine's Day marketing for small businesses.

Savvy businesses are taking advantage of holidays like Valentine’s Day. But to do so effectively means identifying shopping habits and consumer profiles. You may be surprised to learn that while most people will purchase something on Valentine’s Day, it won’t… Read more