Why Google Analytics Is Important For Your Marketing Efforts

google analytics marketing

It’s well-known and free, but don’t underestimate Google Analytics. It’s not a secret, but few people are using the tool to its full advantage. When used right, Google Analytics empowers your business to make better marketing decisions online and offline…. Read more

DRMG at The Honda Indy Toronto!

honda indy toronto

Another Year, Another Race… With hot, humid weather and a touch of rain, the 2018 Honda Indy Toronto was a very successful weekend! Running from July 13th-15th,  the Honda Indy is an annual car racing event that draws huge crowds… Read more

Digital Marketing Trends Your Business Should Follow

digital marketing trends

You won’t stay competitive if you don’t adjust to market changes. Conducting market research and seeking out the latest marketing trends is one of the biggest benefits you can provide for your business. Not every new marketing trend will be… Read more

What Canadian Consumers Think of Data Privacy

data privacy canadian consumers

The Canadian data landscape is changing, driven by consumers’ feelings about their privacy and control over their data. The Canadian Marketing Association sought to understand consumer perspectives and had Foresight Factory conduct a telling online survey. Here’s what businesses can… Read more

How The General Data Protection Regulation Impacts Canadian Businesses

general data protection regulation

The European Union’s General Data Protection Regulation (GDPR) has come into effect, which also impacts businesses outside of the EU that collect or use the personal information of EU residents. Canadian businesses with EU customers or clients are affected, and… Read more

Kerr Street Mission Classic Golf Tournament

“Objects in mirror are closer than they appear.” Oakville is seen as a relatively rich city; however, over 18,000 residents are living in poverty. The Kerr Street Mission (KSM) is striving to “do more good” and “do good better” to… Read more

Who else wants a few tips on sizing the market?

Is there a Market for what you want to do? Or, Who is Going to Buy/Use/Need Your Product? Get Stats through Market Research If you’re going for gold, you will need to know a few things about your industry and… Read more

Solve a real problem or overcome an obstacle for your customers

Ideas for great products come from anywhere and everywhere. A great product  either overcomes an obstacle or solves a real problem in a new or traditional way. Rare are the product marketers like Steve Jobs who know innately what people need…. Read more

Top Content Marketing Trends You Should Follow

content marketing trends for business

The marketing world is always moving forward finding novel strategies based on new data, changing consumer trends, and improving technology. But which of these trends should you follow, or more importantly,  invest your precious marketing dollars in? Here are the… Read more

How to Write A Strong Call to Action

call to action marketing

A call to action (CTA) is an essential part of marketing —it asks your audience to act on the information given to them and tells them how. If well crafted, your CTA will translate into a sale, email sign-up, or… Read more