Seller Beware and Transparency Rules Sales in 2013

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We’re all well acquainted with the concept of “buyer beware”; that the onus is on the buyer during a sales transaction to ensure that they’re not taken advantage of. However, a subtle change has crept in over the last decade… Read more

7 Benefits of Direct Mail Marketing

7 Benefits of Direct Mail Marketing Cover

Despite what you hear about the trendy new ways to market your business on the internet, on mobile phones and with social media…did you know that direct mail marketing is more effective than ever? Why? Because no matter how much… Read more

How to Break Bad News to a Client

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Delivering bad news to a client is an unpleasant task for any small business owner, but we all face tough conversations such as asking for a budget increase or deadline extension. Learning to do it effectively can turn an uncomfortable… Read more

5 Things Entrepreneurs Should Know

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1. Ensure you have a viable product Having a great product that can generate revenue is the most important thing, says Jeff Dennis, entrepreneur in residence at law firm Fasken Martineau in Toronto. After you’re sure the product has revenue… Read more

4 Easy Steps to Effective Direct Mail Marketing

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1. Understanding Your Target Customers Knowing about your best customers is a key factor in targeted direct marketing. Knowing the customers’ basic demographics, such as males 18 to 34 or females with children, is a start. However, a more complete… Read more

What Does Google Know That You Don’t?

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“The Average Canadian Household Has 4 Radio or Music Listening Devices with an Average Number of Channels Exceeding 43 3 Televisions with an average of 100+ stations or specialty channels to view ..but only ONE mailbox” Digital or internet marketing… Read more

Defining your Brand

You have already launched your business but how well defined is your brand? Without a defined brand your business runs the risk of losing its focus and purpose. First thing first, ask yourself a few basic questions about your business…. Read more

Search Engine Optimization (SEO) and Social Media

See what Nessa Felleson of The Online Marketing Institute Blog has to say about SEO & Social Media. Whether they go together like peanut butter and jam, or they’re two pea’s in a pod- check out the advantages for your… Read more