Who else wants a few tips on sizing the market?

Is there a Market for what you want to do? Or, Who is Going to Buy/Use/Need Your Product? Get Stats through Market Research If you’re going for gold, you will need to know a few things about your industry and… Read more

Solve a real problem or overcome an obstacle for your customers

Ideas for great products come from anywhere and everywhere. A great product  either overcomes an obstacle or solves a real problem in a new or traditional way. Rare are the product marketers like Steve Jobs who know innately what people need…. Read more

Mother’s Day Marketing for Small Businesses

Mother's Day Marketing for Small Businesses

Mother’s Day is one of the busiest times for businesses. Mom’s special day is the third biggest ‘holiday’ of the year, generating $21.5 billion in 2018, and has seen large increases in consumer spending year-over-year. Small businesses shouldn’t shy away… Read more

Direct Mail Marketing Still Effective for Millennials

Millennial direct mail marketing for group of young friends.

Many believe that the millennial generation is mostly influenced and persuaded by digital marketing. However, new evidence proves this is simply a misconception.  In fact, case studies have found that millennials are better reached through direct mail than by email… Read more

Direct Mail: Marketing Ethnocultural Diversity

Marketing Ethnocultural Diversity

Marketers are missing out on two huge segments of the Canadian population—landed immigrants and visible minorities. According to Statistic Canada’s 2016 census, 22 percent of Canadians are now visible minorities, and 21 percent report that they once were a landed… Read more

Men Love Couponing: Five Myths About Male Shoppers

Men love couponing myths about male shoppers.

Many marketers will be surprised to learn that it’s not just women cutting out their coupons. When men buy groceries, apparel, or shop at other retailers, they’re making other unusual decisions that you could be taking advantage of. To attract… Read more

Valentine’s Day Marketing For Small Businesses

Valentine's Day marketing for small businesses.

Savvy businesses are taking advantage of holidays like Valentine’s Day. But to do so effectively means identifying shopping habits and consumer profiles. You may be surprised to learn that while most people will purchase something on Valentine’s Day, it won’t… Read more

Prioritizing Analytics for Greater Marketing Success

Marketing analytics for business success.

Historically, one of marketing’s greatest challenges has been to conclusively link campaigns to key metrics. Today, thanks to the advent of online analytics, there is much more data readily available. So much so, it can sometimes be overwhelming for marketers… Read more

New Marketing Trends for 2018

Marketing Trends for 2018.

Every year new innovations sweep through the marketing world and in 2018 it’s no different. Digital marketing is evolving and at a rapid pace, from being virtually unheard of 20 years ago to new advances in computing applications and adapting… Read more

4 Important Digital Marketing Channels You Should Know About

Strategizing Digital Marketing tactics

From influencer marketing to search engine optimization and everything in between, digital marketing covers a wide range of topics. It goes without saying that digital marketing is essential for any successful business in this day and age, but it’s important… Read more