How Graphic Design Can Improve Your Marketing

Woman creating graphic design at work

Graphic design is the art or skill of combining text and pictures in various advertisements and media. When it comes to marketing for a small or large business, graphic design is important. The  design quality can dramatically improve the effectiveness… Read more

9 Design Rules For Creating More Effective Print Ads

design print advertisments

When it comes to creating effective print ads, strategic and thoughtful design is key. Print advertisements offer a highly valuable and targeted technique compared to their digital counterparts. Rather than constantly bombarding the target market with spam emails and other… Read more

Direct Mail Marketing: The Importance of Copy

Woman writing copy for business

As the saying goes: It begins with an idea…but it certainly doesn’t end there. When it comes to direct mail marketing, many companies overlook the importance of clean and concise writing. After all, a good idea can only go so… Read more

The Essentials of Copywriting

copywriting for business

Copywriting is an essential marketing strategy for all of your business material. It is the art of using language both written and verbal to effectively communicate your message in a way that will get recognized by your audience. Successful copywriting… Read more

Customer Engagement: A Business Guide

customer engagement

Marketing strategies have changed a lot over the past decade. As new technologies emphasize the role and activities of the customer rather than the business. With growing social media use and the rise of online and mobile devices, marketing has… Read more

Customer Engagement with Digital and Print

customer engagement

To improve your customer engagement you’ll need an integrated marketing approach, one that encompasses your audience both online and offline. By maintaining a positive brand experience in all marketing channels, your business will remain top of mind for consumers as… Read more

Content Marketing & Direct Mail

content marketing

First things first, what is content marketing? “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content. To attract and retain a clearly-defined audience- and, ultimately, to drive profitable customer action.” It allows… Read more

Home Improvement Industry Marketing Tips

home improvement industry marketing

When you own and run a home improvement business, it is important to make sure that your marketing efforts are well planned, and they provide you with real results. The target market for the home improvement industry is very specific,… Read more

Restaurant Industry Marketing Tips

restaurant industry marketing

The competition in the restaurant industry is huge. There’s practically no room for any errors or you risk falling behind hundreds of other places that customers can choose to eat in any given area. Furthermore, in the restaurant industry there… Read more

Another Town Hall Success

At our Town Hall meeting at Oakville’s Film.ca’s theatre, our executive team reviewed our results from last year, shared successes and spoke about our priorities.  We had plenty of memorable moments, important announcements, and lots of highlights. But the single… Read more