The Importance of a Strong Brand Identity

Young and creative start-up team discussing ideas in board room. Group of multi ethnic people during business meeting.

As a business owner, are you looking to stand out and attract a loyal following? Whether you’re just starting out, or you’ve been around for decades, developing a strong brand identity should never be an afterthought. The reality is this: your… Read more

Event Marketing: The Top 3 Strategies to Use

The venue is booked, the date is set – all of the details are finally coming together. As a business owner, event planning can be a major undertaking. At the same time, all of your hard work can pay off… Read more

Take Your Direct Mail To New Heights

As the digital wave begins to slowly calm, what it has left in its path is a great demand for integration. Traditional and digital media working together, simultaneously. Direct mail remains one of the highest engaging media choices for small… Read more

Sharing the Love on Valentine’s Day with Direct Mail

Cheerful young woman receiving a gift from her boyfriend

A highly anticipated event for significant others and retailers alike, Valentine’s Day is all about pampering and indulging. And with Canadians expected to spend a near-record amount on their loved ones this year, it’s more than clear that these days,… Read more

4 Ways To Capture More Google Reviews For Your Business

Imagine the last time you decided to try a new restaurant, order a product or book a trades service. Where did you go for advice? Who did you talk with to sway your decision? Nine times out of ten, we… Read more

Redefining the Shared Direct Mail Landscape

These days, ‘out with the old, and in with the new’ is taking on a special meaning here at DRMG. The new Polybag Mailer has arrived and it will be replacing our paper Money Saver Envelope product. With a long… Read more

6 Marketing Trends that will Grow your Small Business in 2019

As 2018 draws to a close, it is time to start seriously considering what marketing tactics your business will invest in for the New Year. Each year, we see the need for integration and personalization grow, but there are some… Read more

Top 7 Revenue Busting Mistakes

top revenue mistakes your business can make

The mistakes we make as businesses allow us to grow stronger and learn valuable lessons. Often, more times than not, evidence of these mistakes transpire with financial burdens. We’ve put together our list of the top 7 revenue busting mistakes… Read more

Why Key Performance Indicators Matter

Looking for help when it comes to developing an effective marketing plan for your business? As a small or medium-sized business owner, keeping perspective, knowing your strengths and weaknesses and understanding that there is always room for improvement, is vital to your… Read more

3 Ways to Create Attention-Grabbing Headlines

They are clever, catchy and most importantly, they are concise. They also leave the best first impression possible. A great headline is the most important ingredient for a stellar piece of advertising. It’s that simple. The most frustrating aspect, though?… Read more