Direct Mail: Marketing Ethnocultural Diversity

Marketing Ethnocultural Diversity

Marketers are missing out on two huge segments of the Canadian population—landed immigrants and visible minorities. According to Statistic Canada’s 2016 census, 22 percent of Canadians are now visible minorities, and 21 percent report that they once were a landed… Read more

Men Love Couponing: Five Myths About Male Shoppers

Men love couponing myths about male shoppers.

Many marketers will be surprised to learn that it’s not just women cutting out their coupons. When men buy groceries, apparel, or shop at other retailers, they’re making other unusual decisions that you could be taking advantage of. To attract… Read more

Valentine’s Day Marketing For Small Businesses

Valentine's Day marketing for small businesses.

Savvy businesses are taking advantage of holidays like Valentine’s Day. But to do so effectively means identifying shopping habits and consumer profiles. You may be surprised to learn that while most people will purchase something on Valentine’s Day, it won’t… Read more

Prioritizing Analytics for Greater Marketing Success

Marketing analytics for business success.

Historically, one of marketing’s greatest challenges has been to conclusively link campaigns to key metrics. Today, thanks to the advent of online analytics, there is much more data readily available. So much so, it can sometimes be overwhelming for marketers… Read more

New Marketing Trends for 2018

Marketing Trends for 2018.

Every year new innovations sweep through the marketing world and in 2018 it’s no different. Digital marketing is evolving and at a rapid pace, from being virtually unheard of 20 years ago to new advances in computing applications and adapting… Read more

4 Important Digital Marketing Channels You Should Know About

Strategizing Digital Marketing tactics

From influencer marketing to search engine optimization and everything in between, digital marketing covers a wide range of topics. It goes without saying that digital marketing is essential for any successful business in this day and age, but it’s important… Read more

How Marketing Infographics Can Help Your Business

Online marketing infographic

With an abundance of information at our fingertips, blog posts and articles can quickly become boring without the help of pictures or graphics. Infographics are an often overlooked tactic that can greatly enhance any digital marketing strategy. By combining information,… Read more

Tips & Tricks: How DRMG Creates Marketing Offers

Marketing offers created by business.

Offers, deals, discounts, coupons, and promotions are all great ways to increase conversion rates and boost sales. All of these tactics are examples of direct marketing offers. These marketing offers can benefit your business by attracting attention and profitable customer… Read more

5 Elements to Creating Exciting Marketing Offers

Marketing offer on mobile device

As Don Vito Corleone, played by Marlon Brando, famously said in The Godfather: “I’ll make them an offer they can’t refuse.” Corleone may not exactly have been a marketer but with that attitude, you could argue he would have made… Read more

5 Tips for Successful Target Marketing

Target marketing customer segmentation for shoppers.

Target marketing can be a very useful tool in promoting your company or brand, creating new business and driving sales. By aiming your marketing at specific groups of customers, it can save you money and time, and get your company’s… Read more