Customer Engagement: A Business Guide

customer engagement

Marketing strategies have changed a lot over the past decade. As new technologies emphasize the role and activities of the customer rather than the business. With growing social media use and the rise of online and mobile devices, marketing has… Read more

Customer Engagement with Digital and Print

customer engagement

To improve your customer engagement you’ll need an integrated marketing approach, one that encompasses your audience both online and offline. By maintaining a positive brand experience in all marketing channels, your business will remain top of mind for consumers as… Read more

Content Marketing & Direct Mail

content marketing

First things first, what is content marketing? “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content. To attract and retain a clearly-defined audience- and, ultimately, to drive profitable customer action.” It allows… Read more

Home Improvement Industry Marketing Tips

home improvement industry marketing

When you own and run a home improvement business, it is important to make sure that your marketing efforts are well planned, and they provide you with real results. The target market for the home improvement industry is very specific,… Read more

Restaurant Industry Marketing Tips

restaurant industry marketing

The competition in the restaurant industry is huge. There’s practically no room for any errors or you risk falling behind hundreds of other places that customers can choose to eat in any given area. Furthermore, in the restaurant industry there… Read more

Another Town Hall Success

At our Town Hall meeting at Oakville’s Film.ca’s theatre, our executive team reviewed our results from last year, shared successes and spoke about our priorities.  We had plenty of memorable moments, important announcements, and lots of highlights. But the single… Read more

REDEEM NOW: The Advantage to Posting Coupons Online

coupons online

Coupons are a crucial part of any direct mail campaign when it comes to attracting new customers and retaining existing ones. 67% of unaddressed print advertising pieces, that Canadians receive, are either: read, saved for later, or used immediately*2. Today,… Read more

3 Key Elements for Market Exposure

market exposure

“Across professional services industries, only a slight majority (54 percent) said marketing and business development activities were strongly coordinated. However, a lack of integration between the two can result in wasted efforts and lost opportunities.”*[1] Business Development focuses on forming… Read more

Business Development and the Online Frontier

With 80% of the Canadian population online, it is important to stand out. A strong online presence requires: content that is relevant and intriguing; professional yet relatable; and generates audience participation (“likes, shares, and reviews”). Along with the daily tasks… Read more

Treasure Map: Strategic Planning

Strategic planning a main component to great business growth. However, growth has to focus on more than just financial gain. Of course, a business cannot grow without a healthy bottom line but in all businesses a strategic business development plan… Read more