Attention Dentists! We have the lowdown on how to reach your ideal patients, today!
Your dental marketing strategy needs to reach across multiple platforms and channels before your competitors do, here’s how:
1. Use your website to capture more leads!
Did you know, 96% of your prospects will leave your website without converting? This means that all the dental marketing dollars you’ve used to drive patients to your website are being wasted! Your website is more than an online business card, it should be an integral part of your marketing strategy.
Here are a few things your website needs to capture more leads:
- A great user experience and design.
- Your professional logo.
- Your phone number in the website header, on all pages.
- Lead capture forms to easily request your prospects information.
Ensure each page of your website is optimized for conversions by placing a lead capture form on every page of your website.
2. Use dental direct mail to increase your revenue
Direct mail is still one of the most preferred forms of marketing, even in the digital age.
Customers are 500% more responsive to Direct mail. (DMA 2015 Response Rate Report)
The design of your direct mail advertisement is crucial to the success of your campaign. Make sure your design is clear and able to grab the attention of the recipient quickly using powerful headlines.
Let’s not forget your call to action and contact information as well! Direct mail is cost effective and allows you to target specific neighbourhoods and demographics.
3. Keep your local listings updated to close more leads
When your potential customers are searching for a new dentist in their area, they usually take to Google to help them find the right one! Make sure your dental office is listed on the most popular local listing sites such as:
- Google Maps
- Yellow Pages
If your business isn’t found on these sites, you could be losing many prospects to your competitors. But that’s not all, be sure to get your loyal customers to complete reviews on these platforms to help increase the trust signals towards your dental office.
4. Use SEO to Improve your Google ranking
When you enter a search into Google, the search engine seeks to pair your search with the most relevant website they have scanned. If your potential customers are searching for “Dentist in [City]” you want to ensure your website is waiting for them on the other side of the results!
To do this, you will need to ensure that the top keywords are present on your website. Google can’t show your website as a result if you don’t have the keyword present in your content. They are many factors to improving your SEO, but we won’t bore you with the details here!
Make a list of the keywords your customers are searching for with Google’s keyword planner tool (it’s free!) and begin to adjust your websites content to include the top searched terms.
SEO is a lengthy endeavour, but it pays off. There’s an old joke in the digital marketing world…
Where is the best place to hide a dead body? – On Page 2 of Google, because nobody goes there!
Get ahead of your competition and start ranking your business higher!
5. Start Using Google Ads to Generate more leads!
Introducing Google ads into your marketing strategy will help provide you with more leads. With Google ads, you only pay when someone actually clicks on your ad. When you run Google ads for your dental practice, your ad will show up before the local map listings and organic search results.
With PPC ads, you can bid on keywords such as “dentist in [city]” or “dental procedure” Google AdWords will suggest a bid for you, but you are welcome to bid however much you want.
When creating a PPC campaign, remember to do the following for the best results:
- Create a dedicated landing page.
- Make sure your landing page has a lead capture form.
- Use a call tracking number to track your efforts.
Managing a Google ad campaign can be tough work, especially as a dental professional. Reach out to a professional to help manage your workload!
6. Ask your clients for referrals
Referrals are one of the most powerful tools in marketing. Get your patients to promote your practice to their friends and family to help stimulate free leads! All you have to do is ASK.
Your receptionist can be the lead on this initiative by asking patients to share their experience with friends and family.
7. Create powerful offers to attract new patients
Using an offer is a tried and true way to entice potential patients to use your services. An offer should be a pillar of your marketing campaign. Creating an offer for your dental office isn’t as easy as a restaurant or retail store. There are many rules and regulations for dental advertising, read more about that here.
Once you’ve managed to successfully create an offer that fits within the advertising guidelines, you will drive more people to your practice than ever before, now it’s your turn to turn them into loyal patients!
We hope these tips have helped spark some inspiration for your marketing strategy. Remember, with each marketing platform you utilize, consistency and repetition are vital to its success.
Contact DRMG to get started on your Dental marketing program today.