No matter the size of your business, the holiday season brings with it endless preparation. While the hustle and bustle of the holiday season may seem far away now, planning early could save you from some major headaches in the coming months.
Review last seasons efforts in DRMG Insight:
With your DRMG Insight account, you can analyze the amount of activity that came from your marketing efforts year over year. This knowledge will be essential as you begin to shape your holiday 2018 strategy. Using this information you’ll be able to improve your holiday plan for your most successful year yet.
Level out your peaks and valleys:
Offering a promotion during the holidays may have become second nature to you, but how do you level out your extreme peaks and valleys during this time? Extending your offers at the beginning and end of a specific promotional event such as Black Friday or boxing day can help balance your sales through the holiday weeks. Not only does this help add consistency to your business, but it can also help to alleviate staffing stresses. It’s a win-win!
Prep your brick and mortar:
Now that you’ve set your business up for success with direct marketing, your brick and mortar location needs to reflect your coming promotions. Placing promotional signage in store will help reinforce to potential customers your holiday messaging you’ve invested in spreading through direct mail and digital marketing.
Brace yourself for a wild ride:
You’ve put long hours into making this a successful year. Now settle in and watch your hard work turn into sales for the 2018 holiday season. Next year, you’ll have the opportunity to do it all again – bigger and better.