What Canadian Consumers Think of Data Privacy

data privacy canadian consumers

The Canadian data landscape is changing, driven by consumers’ feelings about their privacy and control over their data. The Canadian Marketing Association sought to understand consumer perspectives and had Foresight Factory conduct a telling online survey. Here’s what businesses can… Read more

How The General Data Protection Regulation Impacts Canadian Businesses

general data protection regulation

The European Union’s General Data Protection Regulation (GDPR) has come into effect, which also impacts businesses outside of the EU that collect or use the personal information of EU residents. Canadian businesses with EU customers or clients are affected, and… Read more

Kerr Street Mission Classic Golf Tournament

“Objects in mirror are closer than they appear.” Oakville is seen as a relatively rich city; however, over 18,000 residents are living in poverty. The Kerr Street Mission (KSM) is striving to “do more good” and “do good better” to… Read more

Who else wants a few tips on sizing the market?

Is there a Market for what you want to do? Or, Who is Going to Buy/Use/Need Your Product? Get Stats through Market Research If you’re going for gold, you will need to know a few things about your industry and… Read more

Solve a real problem or overcome an obstacle for your customers

Ideas for great products come from anywhere and everywhere. A great product  either overcomes an obstacle or solves a real problem in a new or traditional way. Rare are the product marketers like Steve Jobs who know innately what people need…. Read more