3 Key Elements for Market Exposure

market exposure

“Across professional services industries, only a slight majority (54 percent) said marketing and business development activities were strongly coordinated. However, a lack of integration between the two can result in wasted efforts and lost opportunities.”*[1] Business Development focuses on forming… Read more

Business Development and the Online Frontier

With 80% of the Canadian population online, it is important to stand out. A strong online presence requires: content that is relevant and intriguing; professional yet relatable; and generates audience participation (“likes, shares, and reviews”). Along with the daily tasks… Read more

Treasure Map: Strategic Planning

Strategic planning a main component to great business growth. However, growth has to focus on more than just financial gain. Of course, a business cannot grow without a healthy bottom line but in all businesses a strategic business development plan… Read more