What is The Ideal Business Marketing Mix?

With so many marketing opportunities it can be difficult to determine the right business marketing mix. Each company is unique, so there is no one-size-fits-all marketing strategy. Instead you need to identify your target consumer and then hone in on… Read more

How Should I Target My Direct Mail?

business needing direct mail

  When it comes to direct mail marketing there are three main aspects to a successful campaign: who you’re sending to, how it’s designed and what you’re offering. Of these, the first is the most important. Choosing the right target audience… Read more

Three Signs Your Business Needs Direct Mail

direct mail targeting

  There’s a simple rule in business: if you want to stand out and be noticed you have to be different. It used to be that taking your marketing online was the way to get noticed, but as the Internet… Read more