How to Break Bad News to a Client

man holding burnt toast

Delivering bad news to a client is an unpleasant task for any small business owner, but we all face tough conversations such as asking for a budget increase or deadline extension. Learning to do it effectively can turn an uncomfortable… Read more

5 Things Entrepreneurs Should Know

female Entrepreneur

1. Ensure you have a viable product Having a great product that can generate revenue is the most important thing, says Jeff Dennis, entrepreneur in residence at law firm Fasken Martineau in Toronto. After you’re sure the product has revenue… Read more

4 Easy Steps to Effective Direct Mail Marketing

Direct Mail Marketing in mailbox

1. Understanding Your Target Customers Knowing about your best customers is a key factor in targeted direct marketing. Knowing the customers’ basic demographics, such as males 18 to 34 or females with children, is a start. However, a more complete… Read more