Why Direct Mail?

Delivered by Canada Post

Direct Mail is a crucial component in your marketing mix in order to obtain the business success you’ve been seeking.

Our magazines and envelopes have helped many businesses in Canada increase the amount of leads and inquiries they receive annually for over 18 years.

We retain over 80% of our advertisers in the long-term, showing just how effective we are.

Amazing Direct Mail Facts and Statistics:

  • 72.5% of consumers use direct mail advertising to buy products and / or services
  • 81% of Canadians are likely to discard unopened email
  • 9 out of 10 people state they are more willing to open direct mail if it looks interesting
  • Canadians prefer direct mail as opposed to all other forms of advertising
  • 87% of all potential customers open direct mail
  • 75% of customers pay greater attention to direct mail compared to other advertising mediums
  • 83% of all households actively clip and use coupons

Direct Mail is an outstanding channel to attract new customers and show appreciation to your regular customers for sticking by you throughout the years with bonuses and specials.